Tag: customer relationships

Much has been written about the various crises impacting Uber these days.  Much also has been written about how the crises arise from Uber’s aggressive corporate culture and about the need for more maturity in its approach to business and within the leadership team. In fact, the incidents impacting Uber are actually impacting each and every stakeholder a business requires for... Read More
In “Naked Conversations” Shel Israel and Robert Scoble outlined how social media (then blogs) would change the way business “talked with customers.” In “Age of Context”, Israel and Scoble wrote about mobil, sensors and data and how they were changing business and our lives.  This time, in Lethal Generosity, Shel Israel, as always, breaks further ground drawing on “Age of Context”... Read More
Nice Car, lets drive!   The Social Media Road Trip For business and social media, the road trip started around 2005 without much of a map.   By 2010 many businesses were on their way to joining the road trip and adopting.  Today, it appears we may be at an intersection.  What turn do we take?  What road are we on?  Do we care about the real potential or is social marketing satisfactory?... Read More
Ever stop to think about how things change? I know that is trite to say but are your assumptions up to date about the way you use online tools and social networks?  Ever just stop to think about it?  Social networks are in constant change.  But, it is not just the software or networks that change.  How we use them changes with time.  Stop and think about your own interactions and behaviour,... Read More
Its called social for a reason -- because interaction is part of what makes it different from broadcast media.  And, that interaction with brands ought to be based on hearing what others say -- not just the cranky ones or the customer support issues, but the happy and proud brand advocates.  Mack Collier has lots to say about that as he has been championing turning customers into fans for a... Read More