Tag: Business Value

The HyperConnected World: You and Your Business

Posted on by Richard Binhammer || Leave a comment
Beyond Marketing To So Many Other Aspects of Business: For many of us, the hyperconnected world we are a part of is all about communications and marketing.  However, the fact of the matter is the hyperconnected world reaches way beyond marketing and into virtually every aspect of our business, our lives and our communities. The other day Don Tapscott, CEO of the Tapscott Group and a long... Read More

Competing for Attention is about Connection

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Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention.  Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More

Business Councils Value: The Collaborative Economy and Crowd Companies

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The same technologies and fundamental premises that underpin what we know as social media, are also emerging in markets for physical things or to share existing resources. Venture Capitalist Fred Wilson, speaking at LeWeb this week in Paris, noted that its important to look beyond the technologies to people and their needs, the trends of what is happening in society. In this respect he... Read More

A Week in Italy: Measuring All Things Social and Moving Corporate Social Efforts Forward

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I had the incredible honor and pleasure to be invited to join my friends at Lundquist PR for their 3rd European Digital Leadership Conference last week.  These forums are organized by Lundquist to help develop outstanding digital leaders and equip them with the strategic vision and essential skills needed to manage their company’s digital communications. The initiative is built around a series... Read More

There is not “one” ROI of Social Media; There are many Business Values

Posted on by Richard Binhammer || 2 Comments
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue.   ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12.  We can’t say that. What we can say is that social media has different values to business depending on what... Read More