Category: Social Media

There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social".  Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More
If content marketing require connections, it also faces filters.  The content filters come into play before you hit the top of your business marketing funnel.  In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
Before today's post, I want to again thank Jeff for that launch guest post.  I learned and continue to learn from reading Jeff. I was very touched when he sent me his post.  I also want to thank all of you for the good wishes, encouragement and significant sharing on Twitter, Facebook and Google+ (For the measurement and data folks, yes they are listed in order of referring links :-)).... Read More
Please welcome the artist formerly known as RichardAtDell to the blogosphere and his own high-value consultancy in social media and corporate communications. Richard Binhammer, as he's now known, is a PR pro and a visionary. I inadvertently caused some measure of hell for Dell and Richard when I blogged in 2005 about a lemony laptop, having no idea of the storm that would follow. Michael Dell,... Read More