I'm thrilled to be joining the folks at Vocus for their Demand14 conference in Washington DC, June 5-6. Im also excited about joining Christopher Penn of SHIFT Communications and Nichole Kelly of Social Media Explorer. Content Marketing and What the Future Holds: We kicked off our discussion with a little Q&A over on the Vocus blog talking about Content Marketing and what it looks like... Read More
Category: Content Development
Jay Baer is a friend and a professional who I have followed and admired for some time. He is always useful. So its not surprising his book, Youtility is useful too. Not only did I enjoy reading it, it is now completely marked up with notes all over it. Several months ago, I went through my Twitter and Google+ feeds and removed most of the companies I was following (although I did keep... Read More
If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
To avoid content commoditization and getting lost in the growing avalanche of information on the Web, content marketing must deliver value. That value will come from not just the content, but also connectivity and ultimately "community" that businesses build. I touched on the challenge of content commoditization and how the actual information of content marketing has to have value in the first... Read More
Social marketing. Content marketing. Real time marketing. Social customer support…app of the week/month (are we there?) and, of course, the all important and overarching: social business. You can read lots of posts across the Web (like a billion posts) about social marketing. Don't get me wrong, I am not minimizing the value and role of social marketing or content marketing, and... Read More