Tag: ROI
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Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention. Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More
There are more than 38 million posts about the ROI of social media so I suppose the last thing we need is another one. But here is the issue. ROI is an accounting and investment term, first and foremost. It implies that we can say the ROI of social media activity is say, 12. We can’t say that. What we can say is that social media has different values to business depending on what... Read More