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If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
Before today's post, I want to again thank Jeff for that launch guest post. I learned and continue to learn from reading Jeff. I was very touched when he sent me his post. I also want to thank all of you for the good wishes, encouragement and significant sharing on Twitter, Facebook and Google+ (For the measurement and data folks, yes they are listed in order of referring links :-)).... Read More