Category: Media Relations
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The use of social media is not all about marketing per se. It is also about reaching people to share views and impact opinions. In that respect, it is not just social marketing, it is also about social corporate communications and public relations. Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More
Is the News Business in Trouble or Not: The news about the news business has been mixed over the last little while. There have been a number of events and posts that continue to showcase a media/news market in transition, as well as one that is experiencing an increasingly broad range of new competitors. Many of these changes are driven and impacted by peoples’ use of the Web/social networks... Read More
Just a few weeks ago I mentioned the “S” Curve in a post about the social media road trip -- with a focus on that little plateau in the “S” curve that has proven to be a real trouble spot for many industry leaders who appeared, at one time, to be the unstoppable and way ahead of their game. The failure to fully adopt and then continue to innovate some more can lead to any industry leader... Read More
The Changing Communications Business. The communications business is a tough one these days, although every aspect of business also seems challenged in many many ways. For communicators its not just about the change, but also about all the news and noise. The media landscape is askew from almost any angle you choose to assess it --the traditional business of print, radio and broadcast are... Read More
Buzzfeed calling for your CEO may be a reach today…but it is soon a possibility. This lengthy post first takes a look at changes to the media landscape and then tries to draw some general thoughts about implications for the practice of public relations, specifically media relations...and at the end we will see what happened with the theoretical call from Buzzfeed. Part 1: The Changing... Read More