Tag: Social Business
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South by Southwest kicks off its annual panel picker and have we got a panel for you. It is about the maturation of social media, management of it inside big business, and ultimately, getting results. Thrilled to join my colleagues for this panel. They are social pros who have been around the block and know what they are talking about -- not to mention are likely also real good at engaging... Read More
Consumer data on the social Web is spewing out like a volcano. It’s hot…so hot we have a new term called “big data.” The promises of big data are akin to idyllic black sand beaches in Hawaii. They will inform us of consumer behavior, deliver perfect algorithms that maximize engagement, give us the path forward to improve net promoter scores, as well as bigger revenues/margin. It is... Read More
CIOs and CMOs partnering like never before. Customer Service, Communications, Marketing, Product Development/Engineering working together. We all need the expertise of Business Intelligence and better data applications and understanding. In recent research of marketers and communicators in large companies we see alignment around customer centricity as the key issue of 2013 -- in both the... Read More
CTRL ALT DELETE by Mitch Joel Purgatory, that’s how Mitch Joel describes the current evolutionary period when technology is sending businesses (and business people) through a rapid state of genetic mutation. Mitch clearly lays out this “interim” state for business --both the challenges and the immense opportunities -- for technology, business and “customer connectivity." He does it... Read More
People, just like businesses, make choices about how to evolve within their worlds. Over the past two weeks and this coming week I have had the honour to explore with others their social business journeys. 19 years ago today I started a new journey as I presented my “papers” and immigrated to the United States. Eight years later I became a citizen. Ironically, tomorrow I head to the... Read More
There are immense opportunities arising from social media and the related technological "disruptions" for any business that decides to think different and become more "social". Last week, I was thinking about how wide open the running room is and thought I’d share some of those little “happy dances”, especially since several of the people who gave rise to those big smiles are on my... Read More
If content marketing require connections, it also faces filters. The content filters come into play before you hit the top of your business marketing funnel. In other words, content marketing does not impact awareness let alone any other part of the marketing funnel unless you get through the content filters. To a large extent the content filters are what we talked about in the last post,... Read More
To avoid content commoditization and getting lost in the growing avalanche of information on the Web, content marketing must deliver value. That value will come from not just the content, but also connectivity and ultimately "community" that businesses build. I touched on the challenge of content commoditization and how the actual information of content marketing has to have value in the first... Read More
Note: this is one in a series of impending posts about challenges as we think about "content marketing" Content marketing; it is all the rage. Beyond being all the rage, organizing for it has become an imperative. In fact, the recent Altimeter report notes “the average organization is responsible for continual and increasing content demands of 178 social media properties, to say... Read More
How often have you read: "5 steps to being a social business", "7 things successful social businesses do”, "12 ways a social business is better for your business." You can find over one million posts along this line. I get it; its a great headline: "5 steps to success" Yes, there are stages of adoption with some pretty common denominators along that journey. There are some tracks to... Read More