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Much is being written to day about the Superbowl ads and social media, who won, who lost, who had the best real time marketing efforts and more. It has been a big week of preparation and a big game day for Seattle, but also across the Web. Its like the marketing Olympics or advertising bowl and now with the advent of social media we get to add a whole exciting new element. The good people... Read More
For all the research, targeting, “brilliant creative” and dollars spent on Madison avenue’s advertising industry, a click through rate of 1% is outstanding? And, Ad Execustives say “ results” are not a top factor driving media buys…rate deals are." Im no advertising expert. In fact, the last post was fun with "visuals" from advertising. I only came to... Read More