There have been a number of articles and posts in the last month about business leaders and their use (or lack of use) of social media. But there is another set of questions to ponder about business leaders and their use of social media.  One is whether the Communications team has counseled and prepared the Executives, akin to the traditional media training programs.  The other, and possibly... Read More
The dramatic growth of visual web has numerous ramifications, including how we think about and implement visual communications strategies for business.  Recently, a series of “developments” occurred that merited some thoughts as part of the series of posts on visual communications.  The series explores questions about what visual communications strategies should consider and look like as... Read More
Without an investment in social media skills and expertise, business will continue to be challenged in every aspect of adopting social media as an effective tool for business. For Marketers: A recent study by The Economist Business unit notes “While only 30 percent of the survey respondents said they “Strongly agree” with the statement that they are currently using technology to... Read More
Last weekend, The New York Times magazine, that glossy upscale Sunday print magazine, got a makeover in its’ traditional print format.  It also got re-imagined for the Web.  Marketing and Communications pros might want to dive into this re-imagining as they seek to think about their Websites and corporate news rooms, as well as the overall approach to business story-telling. I have noted... Read More
It seems there are two important aspects that do not gain the attention they deserve when we talk content marketing. One is content curation and the other is the emerging importance of “filters”. Content Curation: In the rush to become “brands as publishers” and the desire to showcase company and brand messages, businesses often end up delivering advertorial content that is all about... Read More
The use of social media is not all about marketing per se.  It is also about reaching people to share views and impact opinions.  In that respect, it is not just social marketing, it is also about social corporate communications and public relations.  Several news items involving Pope Francis and President Obama over the last week showcase the smart use of social media to share views, impact... Read More
Just as turmoil and transition in the news business is a quest to garner attention impacting media relations, the avalanche of information on the Web is a challenge for communications and marketing professionals in the quest to garner attention.  Whether trying to communicate a business’ story by whatever means or through a brand's action as publisher, generating its' own content (and in... Read More
Is the News Business in Trouble or Not: The news about the news business has been mixed over the last little while.  There have been a number of events and posts that continue to showcase a media/news market in transition, as well as one that is experiencing an increasingly broad range of new competitors. Many of these changes are driven and impacted by peoples’ use of the Web/social networks... Read More
It's that time of the year:  People in the Unites States take a pause and give thanks.  It is also the time when the end of the year creeps up on all of us and we reflect on the year gone by and year ahead. While many of the festivities and focus are on family and friends, it is also a good time to give professional thanks and reflect on the year behind us and the opportunities for an... Read More
I recently had the honor and pleasure to arrange and attend a series of meetings in New York City and San Francisco with a group of Swiss and Italian business leaders focused on digital and social adoption. The US Roadshow was organized by my colleagues and partners at Lundquist PR and focused on three themes: Business best practices: This included discussions about social and content... Read More